Sunrise over a quiet beach and a wave touching the sand

Aerial shot of a sand bay with turquoise water and small boats

1991 Experience in the tourism and hospitality sector

We create tourist destinations that inspire experiences and create value

At Shams, we work to develop and manage tourist and entertainment destinations that combine the quality of the experience, the beauty of the place, and the efficiency of operation. We invest in the Kingdom's tourism potential to provide destinations that meet the aspirations of families and visitors, contribute to the growth of the tourism sector and enhance the quality of life.

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MarchSince 1991. Remember?

DESTINATIONSCoastal destinations

ExperienceDiverse experiences

ImpactSustainable Vision

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Sun in Numbers

What we build on

Four pillars that define the way we work and guide our decisions in each destination we develop.

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Since 1991. Remember?

Experience in the tourism and hospitality sector

Coastal destinations

Combining nature, entertainment and hospitality

Diverse experiences

Accommodation, entertainment, marine activities and events

Sustainable Vision

Long-term growth and sustainable value

About Us

Shams… a tourism experience with a future vision

Touristic Enterprises Company (Shams) was established with the aim of developing and operating tourism and entertainment projects capable of providing distinctive experiences for visitors, and maximizing the value of tourism assets and destinations.

Today, we continue to grow our business with a vision focused on building more attractive destinations, improving the guest experience, and developing strategic partnerships that support sustainable growth.

Learn about the story of Shams

A sea at dawn and birds flying over the horizon

Destination Experiment

We believe that a successful tourist destination is not limited to the place, but is built around the experience. From arrival to departure.

Touristic Enterprises Company (SHAMS)

Our Perspective

To be one of the leading Saudi companies in the development of tourism and entertainment destinations.

We seek to build a growing portfolio of projects and destinations that combine operational quality, innovation, and experience appeal, in line with the significant transformation of the Kingdom's tourism sector.

Our Mission

We turn tourism potential into sustainable experiences and value.

We develop destinations that meet the needs of visitors, create value for shareholders and partners, and contribute to the development of communities and the tourism economy in the Kingdom.

Our Values

Five values that govern the way we work

Read about our values in detail

Hospitality

We put the guest experience at the heart of everything we do.

Quality

We strive to deliver high levels of service and operation throughout our business.

Innovation

We're constantly looking for new ideas that make the experience even more special.

Ownership

We operate professionally and transparently and are committed to responsible and sustainable practices.

Partnership

We believe that real growth is achieved through long-term strategic partnerships.

Projects

Destinations where we make memories

Shams develops and manages a range of tourism and leisure assets and destinations, focusing on coastal destinations and experiences that combine accommodation, leisure and family activities.

Resort pool surrounded by palms and hospitality cottages

Half Moon Area · Al Khobar

Palm Beach Resort

A seaside destination in the half moon area of Al Khobar, offering an experience that combines accommodation, marine activities and family entertainment.

Residence Permit Number
Marine Activities Company
Family Entertainment
Restaurants & Hospitality

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Services

An integrated experience beyond the stay

We develop diverse services and experiences that make a tourist destination a place a visitor can return to again and again.

All Services

Accommodation balcony with coastline view

Accommodation & Hospitality

Accommodations designed to provide comfort and privacy for families and visitors.

Marine Activities

Marine and recreational experiences that give visitors a chance to enjoy the coastal environment.

EVENTS

We host and develop seasonal events and experiences that add vitality to the destination.

Restaurants & Hospitality

Various food and hospitality options to suit the needs of visitors.

Family experiences

Spaces and activities designed to provide an enjoyable experience for different family members.

Why Shams?

Because we don't just run places… we create experiences

Combining an understanding of the local market with the experience of tourism operation, we transform each location into a destination with its own personality.

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